{"id":5273,"date":"2021-06-23T00:00:00","date_gmt":"2021-06-22T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/consensum-ii-by-the-ema-f5-sitges-refresing-mice\/"},"modified":"2021-06-23T00:00:00","modified_gmt":"2021-06-22T22:00:00","slug":"consensum-ii-by-the-ema-f5-sitges-refresing-mice","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/en\/consensum-ii-by-the-ema-f5-sitges-refresing-mice\/","title":{"rendered":"&#8220;Consensum II&#8221; by the EMA- F5 Sitges refresing MICE"},"content":{"rendered":"<p><strong>One of the key highlights of the Iberian MICE Forums event was &#8220;Consensum II&#8221;, a program spearheaded by the EMA (Event Managers Association) and sponsored by the Sitges CB as part of its F5 Sitges Refreshing MICE program. Adaptability and changes in their business model were the main topics <\/strong>of the work group that brought together the main event organizers and representatives of major Spanish companies in Sitges.<\/p>\n<p>\u00c1ngeles Moreno, Director of The Creative Dots, I\u00f1aki Collado, President of the Association of Incentive Agencies Idemice I&#8217;m+, Javier Batanero, Director of Marketing, e-commerce and Digital Transformation at Shared-C and Mar\u00eda G\u00f3mez, President of the Event Managers Association of Spain (EMA), were the panel&#8217;s main speakers. EMA Board members Pilar Jim\u00e9nez and Rafael Grande were in charge of moderating the debate.<\/p>\n<p><strong>The panel highlighted the importance of renewing Event Managers&#8217; business model in order to be able to offer new and better services that will reinforce companies&#8217; marketing strategies<\/strong>.<\/p>\n<p>Via a live stream, Oscar Cerezales, Global CEO of MCI Group&#8217;s Corporate Division, stressed <strong>the importance of creating a business model different from the one that we&#8217;ve been using for two decades, but instead one that&#8217;s scalable, adaptable, sustainable and resilient.<\/strong> A new value proposition as well as new solutions and services for the end user.<\/p>\n<p>Mar\u00eda G\u00f3mez, President of the EMA, an association comprising 320 corporate event organizers from Spain&#8217;s most important companies, pointed out that <strong>event organizers need to use digital tools such as e-mail marketing and be familiar with communication strategies that enhance the event&#8217;s value and commitment.<\/strong><\/p>\n<p>In the area of business consulting, \u00c1ngeles Moreno stressed that Event Managers need to change the notion that <strong>events have a purely social value and start emphasizing their function as a business tool, which means they need to adopt a role of leadership within companies<\/strong> and focus on obtaining data that will benefit the event&#8217;s purpose, strategy and return on investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Consensum II&#8221; spearheaded by the EMA (Event Managers Association) and sponsored by the Sitges CB as part of its F5 Sitges Refreshing MICE program.<\/p>\n","protected":false},"author":1,"featured_media":5267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[348,307],"tags":[],"class_list":["post-5273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sitges-cifras","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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