{"id":5408,"date":"2021-10-26T00:00:00","date_gmt":"2021-10-25T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/psicothon-creating-knowledge-for-the-mice-world\/"},"modified":"2021-10-26T00:00:00","modified_gmt":"2021-10-25T22:00:00","slug":"psicothon-creating-knowledge-for-the-mice-world","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/en\/psicothon-creating-knowledge-for-the-mice-world\/","title":{"rendered":"Psicothon, creating knowledge for the MICE"},"content":{"rendered":"<p><strong>An app that proposes activities to regulate the public&#8217;s traffic at an event according to the interests of its attendees wins the Psicothon, the first research marathon on live communication<\/strong><\/p>\n<ul>\n<li><strong>The purpose of this pioneering initiative organized by the University of Barcelona and the Event Management Institute, with the support of the Sitges Convention Bureau as part of its &#8220;F5 Sitges Refreshing MICE&#8221; program, was to analyze the role of events as influencers of public behavior.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>The winners of this first edition were Ainhoa Miguel and Eric Garcia, final-year psychology students at the University of Barcelona, and Jaime Ferr\u00e1ndez, a recent graduate from the same university.<\/strong><\/li>\n<\/ul>\n<p>On October 23<sup>rd<\/sup>,\u00a0 in Barcelona, approximately fifty final-year psychology students, Master&#8217;s Degree students and recently graduated psychologists from all of Catalonia&#8217;s universities participated in the first edition of the Psicothon, the research marathon on live communication and events.<\/p>\n<p>This initiative, organized by the University of Barcelona (UB) and the Event Management Institute (EMI), was held at this university&#8217;s School of Psychology and is the first event of its kind on a global scale. The <strong>winning project<\/strong> was <strong>&#8220;Pop Up Festival: new experience&#8221;<\/strong> by Ainhoa Miguel, Eric Garcia and Jaime Ferr\u00e1ndez, a research project that promotes the creation of an application that regulates the flow of people through an event&#8217;s different areas and proposes related activities based on each attendee&#8217;s tastes and personality.<\/p>\n<p>The jury, made up of five experts, valued the proposed thesis&#8217; impact, its practical applicability, its scientific foundation, and the quality of the research presentation to declare it the winner. In addition, <strong>Joan Guardia, the Dean of the University of Barcelona<\/strong>, congratulated the participants for the outstanding level of the theses they presented and stated that <strong>&#8220;with this initiative, the events industry has given a vote of confidence to young psychologists in a sector that needs their knowledge in order to improve&#8221;<\/strong>. The winners were awarded a prize of 3,000 euros and the possibility of developing their thesis in the events sector.<\/p>\n<p>The event was presented by <strong>Antonio Solanas, Dean of the School of Psychology<\/strong>, and <strong>Raimond Torrents, CEO of the Event Management Institute<\/strong>. <strong>&#8220;This initiative is very important for students to be aware of the needs of society and the business world and to demonstrate that psychologists can bring considerable added value to the field of events,&#8221;<\/strong> explained Solanas. Torrents also stressed the <strong>&#8220;need to create synergies between the educational and working worlds, bringing together two sectors that complement each other and researching a field that has enormous potential.&#8221;<\/strong><\/p>\n<p>At this first edition of the Psicothon, participants analyzed events as public behavior influencers. Among other research, they studied how to change the behavior or attitude of an audience, how the brain reacts to the stimuli offered at an event or the role played by elements such as music, colors, or non-verbal communication at events.<\/p>\n<p>Over the course of the day, the psychologists and students were assisted by seven event professionals who served as mentors and supported them in developing their research.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the Psicothon<\/strong><\/p>\n<p>The Psicothon is a simultaneous research session organized by the University of Barcelona and the Event Management Institute where professionals and students from the field of psychology develop a &#8220;desk research&#8221; type study in order to build knowledge and solve important challenges in the live communication sector. The purpose of this pioneering initiative was to discover new fields for the application of psychology related to the world of communication, formulate scientific theses on audience behavior, draw conclusions, develop new knowledge, and create synergies between the educational and working worlds. The driving force behind this first edition was the Sitges Convention Bureau, within the framework of its <strong>&#8220;F5 Sitges Refreshing MICE&#8221;<\/strong> program, an organization committed to researching and developing knowledge in the MICE industry, and it was in collaboration with the country&#8217;s leading professional associations from the MICE sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of this pioneering initiative organized by the University of Barcelona and the Event Management Institute was to analyze the role of events as influencers of public behavior.<\/p>\n","protected":false},"author":1,"featured_media":5403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[348,307],"tags":[],"class_list":["post-5408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sitges-cifras","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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