{"id":6290,"date":"2025-09-30T00:00:00","date_gmt":"2025-09-29T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/sitges-cb-the-value-of-the-intangible\/"},"modified":"2025-09-30T00:00:00","modified_gmt":"2025-09-29T22:00:00","slug":"sitges-cb-the-value-of-the-intangible","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/en\/sitges-cb-the-value-of-the-intangible\/","title":{"rendered":"Sitges CB, the value of the intangible"},"content":{"rendered":"

Logistics and strategy are crucial in the MICE sector, but what really last are emotions. The twentieth anniversary of the Sitges Convention Bureau proved this on 11 July of this year at the Hotel ME Sitges Terramar, where more than 100 professionals spent two days collaborating under the slogan of \u2018The whole is much more than the sum of its parts\u2019.<\/span><\/p>\n

It was not a protocol event but an experience designed to spark emotions<\/strong> with tributes to the pioneers, inspiration with the Sitges Emotional Territory speech by Raimond Torrents and participation with EMO Talks and Open Mic, which were the most emotional parts of the event.<\/span>Plus, Emogg, the consulting company, measured the intangible and confirmed that emotions are not only perceived but can also be analysed by measuring the audience’s reaction in real time with neurosensory tools<\/strong>. Their conclusions offer strategic lessons for any organiser:<\/span><\/p>\n