{"id":6350,"date":"2026-02-26T00:00:00","date_gmt":"2026-02-25T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/sitges-is-warming-up-the-engines\/"},"modified":"2026-02-26T00:00:00","modified_gmt":"2026-02-25T22:00:00","slug":"sitges-is-warming-up-the-engines","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/en\/sitges-is-warming-up-the-engines\/","title":{"rendered":"Sitges, warming up the engines"},"content":{"rendered":"

And when it comes to the automotive and mobility sectors we mean that literally: we\u2019re a destination that combines scenery, experiences and narratives for events that are looking for much more than a conventional space.<\/strong><\/p>\n

Sitges has established itself as the perfect setting for launches, film shoots, press presentations, product tests and other automotive events. Here, we don\u2019t just talk mobility, we live it.<\/p>\n

In 2025, brands such as Volvo, Toyota, Audi, Citro\u00ebn and MINI chose Sitges to present new products, to film promotional videos and to connect with the media and guests in a setting that brings together scenery, infrastructure and efficient logistics. And it\u2019s no wonder: in Sitges, products are contextualised, tested and remembered.<\/strong><\/p>\n

The destination\u2019s connection with the automotive sector runs deep.<\/strong> From the historic Barcelona-Sitges International Vintage Car Rally, held for the first time in 1959, to milestones such as the presentation of the SEAT 124 D LS in 1973, cars are part of the town\u2019s heart and soul.<\/p>\n

One of the major local landmarks is the Aut\u00f2drom de Terramar<\/strong>. Built in 1923, it was the first permanent track in Spain and is currently the only active historic circuit in the world,<\/strong> a unique space where brands such as Cupra, Audi, Alfa Romeo, Peugeot, Lamborghini, Aston Martin, Honda and KTM have held film shoots and events. Cupra has made Terramar one of its main public marketing venues, hosting international presentations and high-impact campaigns at the site. In 2024, director J.A. Bayona chose it as the location for his Cupra Terramar advert, a piece with a powerful narrative and powerful visuals that reinforce the venue\u2019s iconic status, and in 2025, FC Barcelona players tested the vehicle on the track.<\/p>\n

The ecosystem is rounded out by a hotel industry that has extensive experience working with the sector.<\/strong> Hotels such as ME Sitges Terramar, Eurostars Sitges, Sab\u00e0tic Sitges, Meli\u00e1 Sitges and more have hosted presentations, professional meetings and events for the automotive and mobility sectors, boasting versatile spaces, specialised services and an unbeatable location.<\/p>\n

Sitges is also a meeting point for reflections on the future of mobility.<\/strong> Conferences such as Urban Transitions, focused on urban challenges and sustainable mobility (which will be held again in Sitges in 2026), and unique events such as Autobello, held at Golf Sitges Terramar, reinforce the destination as a setting for events that bring together industry, innovation and experience.<\/p>\n

As Stellantis put it after presenting the new Citro\u00ebn C3 Aircross, \u00ebC4 and \u00ebC4x in 2025 at the Hotel ME Sitges Terramar: \u201cA wonderful place, with spectacular views, very well connected to Barcelona airport. Everyone was delighted with Sitges and the space.\u201d<\/strong><\/p>\n

Cars, mobility, destination and innovation are coming together in a single narrative. Sitges has the history, the setting and the experience to make this possible.<\/p>\n

In Sitges, we\u2019re continuing to warm up the engines. Shall we write the next chapter together?Over the next few months, you will find us at:<\/strong><\/p>\n