{"id":9134,"date":"2026-05-26T00:00:00","date_gmt":"2026-05-25T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/sitges-boosts-its-mice-volume\/"},"modified":"2026-05-26T00:00:00","modified_gmt":"2026-05-25T22:00:00","slug":"sitges-boosts-its-mice-volume","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/en\/sitges-boosts-its-mice-volume\/","title":{"rendered":"Sitges boosts its MICE volume"},"content":{"rendered":"

Some years have a special groove to them, like songs that make you turn up the volume, because you know something important is happening. That\u2019s what 2025 was like in Sitges. As it celebrated the 20th <\/sup>anniversary of the Sitges Convention Bureau, the destination cemented the progress made in 2024 and bolstered a growing MICE model that is backed up by increasing visibility and experience, strengthening the destination\u2019s projection within the meetings and events industry<\/strong><\/span><\/p>\n

The data come from two surveys of Sitges Convention Bureau members, one for each half of 2025, and were compared with the results of the 2024 survey to provide context for the sector\u2019s growth. <\/span><\/p>\n

Following extraordinary growth in 2024, 2025 confirmed the sector\u2019s growth, with the MICE segment accounting for a larger percentage of turnover, attracting a more diversified clientele and achieving an increasingly strong international projection. <\/span><\/p>\n

Want to find out more? Read the full analysis here<\/a><\/p>\n

Sitges CB assembly<\/h2>\n
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In April, the annual Sitges CB assembly once again brought together sector stakeholders to take stock and share projects and new opportunities. The meeting was an opportunity to share the activities carried out, present the areas of work for 2026 and strengthen the collective perspective for a destination that is continuing to make strong strides within the events industry.<\/p>\n

Want to read more?<\/a><\/p>\n<\/div>\n<\/div>\n

Sitges CB brings Sant Jordi to Madrid<\/h2>\n
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This year we celebrated Sant Jordi as part of EMA Learn in Madrid, introducing the events sector to one of our most iconic traditions. The initiative brought together tradition, knowledge and emotion all in one event.<\/strong><\/p>\n

At Sitges CB, we wanted to share this spirit with the EMA community, handing out 70 roses to participants as a symbol of culture, connection and events with emotion. The session, \u201cSocorro: vivo en modo evento\u201d , was led by executive coach Silvia Escribano with the participation of EMA president Maria G\u00f3mez S\u00e1enz, and included a round-table discussion with Ana Mar\u00eda Perea and Fernanda Hawkes, who shared their experiences and lessons learned with the participating professionals.<\/span><\/p>\n

The meeting concluded with an analysis of the event itself by Edgar Sanju\u00e1n (Emogg), focusing on emotions and how to continue improving the experience at future events.<\/span><\/div>\n<\/div>\n

MEET-US<\/h2>\n
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Over the next few months, you will find us at:<\/strong><\/p>\n