{"id":8751,"date":"2021-06-23T00:00:00","date_gmt":"2021-06-22T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/consensum-ii-de-ema-f5-sitges-refresing-mice\/"},"modified":"2021-06-23T00:00:00","modified_gmt":"2021-06-22T22:00:00","slug":"consensum-ii-de-ema-f5-sitges-refresing-mice","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/es\/consensum-ii-de-ema-f5-sitges-refresing-mice\/","title":{"rendered":"Consensum II de EMA &#8211; F5 Sitges refresing MICE"},"content":{"rendered":"<p><strong>Uno de los momentos clave del evento Iberian MICE F\u00f3rums fue \u201cConsensum II\u201d mesa de trabajo liderada por la EMA (Event Managers Association) y esponsorizada por Sitges CB dentro de su programa <em>F5 Sitges Refreshing\u00a0 MICE<\/em>.<\/strong> <strong>La adaptabilidad y el cambio en su modelo de negocio fueron los principales temas <\/strong>que reuni\u00f3 en Sitges a los principales organizadores de eventos, \u00a0representantes de grandes empresas espa\u00f1olas.<\/p>\n<p>\u00c1ngeles Moreno, Directora de The Creative Dots, I\u00f1aki Collado, Presidente de la Asociaci\u00f3n de Agencias de Incentivos Idemice I\u2019m+, Javier Batanero, Director de Marketing, e-commerce y Transformaci\u00f3n Digital en Shared-C y Mar\u00eda G\u00f3mez, Presidenta de la Asociaci\u00f3n de Event Managers de Espa\u00f1a (EMA), fueron los protagonistas del panel. Los miembros de la Junta Directiva de la EMA, Pilar Jim\u00e9nez y Rafael Grande, fueron los encargados de moderar el debate.<\/p>\n<p><strong>El panel destac\u00f3 la importancia de renovar el modelo de negocio del Event Manager para que pueda ofrecer nuevos y mejores servicios que fortalezcan las estrategias de marketing de las empresas.<\/strong><\/p>\n<p>\u00d3scar Cerezales, Presidente Ejecutivo Global de la Divisi\u00f3n Corporativa de Grupo MCI, en streaming, <strong>remarc\u00f3 la importancia de crear un modelo de negocio que no sea el que llevamos utilizando durante dos d\u00e9cadas, sino uno que sea escalable, adaptable, sostenible y resiliente. Una nueva propuesta de valor y tambi\u00e9n nuevas soluciones y servicios para el cliente final.<\/strong><\/p>\n<p>Mar\u00eda G\u00f3mez, Presidenta de la EMA, asociaci\u00f3n que agrupa a 320 organizadores de eventos corporativos de las empresas m\u00e1s importantes del pa\u00eds, destac\u00f3 por su parte que <strong>el organizador de eventos necesita acudir a herramientas digitales como el e-mail marketing y tener conocimiento de estrategias de comunicaci\u00f3n que potencien el valor y el compromiso del evento<\/strong>.<\/p>\n<p>En el plano de la consultor\u00eda de negocios, \u00c1ngeles Moreno subray\u00f3 que el <strong>Event Manager debe cambiar la idea de que el evento tiene un valor netamente social y empezar a resaltar su papel como herramienta de negocios,<\/strong> por lo que necesita asumir un papel de liderazgo dentro de las empresas y enfocarse en obtener datos que beneficien al prop\u00f3sito, la estrategia y el retorno de inversi\u00f3n del evento.<\/p>\n<div class=\"sc-row\">\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/imf-sitges-Consensum-F5Sitges-2.jpg\" alt=\"\" width=\"600\" height=\"400\" loading=\"lazy\"><\/figure>\n<\/div>\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/imf-sitges-Consensum-F5Sitges-3.jpg\" alt=\"\" width=\"600\" height=\"400\" loading=\"lazy\"><\/figure>\n<\/div>\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/imf-sitges-Consensum-F5Sitges-1.jpg\" alt=\"\" width=\"600\" height=\"400\" loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cConsensum II\u201d programa liderado por EMA (Event Managers Association) y esponsorizado por Sitges CB dentro de su programa F5 Sitges Refreshing  MICE.<\/p>\n","protected":false},"author":1,"featured_media":5267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308,436],"tags":[],"class_list":["post-8751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-f5-sitges-refreshing-mice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consensum II de EMA - F5 Sitges refresing MICE - Sitges Convention Bureau<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consensum II de EMA - F5 Sitges refresing MICE - Sitges Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"\u201cConsensum II\u201d programa liderado por EMA (Event Managers Association) y esponsorizado por Sitges CB dentro de su programa F5 Sitges Refreshing MICE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitgescb.protectfive.com\/es\/consensum-ii-de-ema-f5-sitges-refresing-mice\/\" \/>\n<meta property=\"og:site_name\" content=\"Sitges Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/ConsensumII-Sitges-F5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"minsk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"minsk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sitgescb.protectfive.com\\\/es\\\/consensum-ii-de-ema-f5-sitges-refresing-mice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sitgescb.protectfive.com\\\/es\\\/consensum-ii-de-ema-f5-sitges-refresing-mice\\\/\"},\"author\":{\"name\":\"minsk\",\"@id\":\"https:\\\/\\\/sitgescb.protectfive.com\\\/es\\\/#\\\/schema\\\/person\\\/e42e9c1a5f7f2698dbed2432cf34d257\"},\"headline\":\"Consensum II de EMA &#8211; 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