{"id":8961,"date":"2023-03-15T00:00:00","date_gmt":"2023-03-14T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/asamblea-de-sitges-cb-2023\/"},"modified":"2023-03-15T00:00:00","modified_gmt":"2023-03-14T22:00:00","slug":"asamblea-de-sitges-cb-2023","status":"publish","type":"post","link":"https:\/\/sitgescb.protectfive.com\/es\/asamblea-de-sitges-cb-2023\/","title":{"rendered":"Asamblea de Sitges CB 2023"},"content":{"rendered":"<p><strong>Sitges Convention Bureau (Sitges CB), programa de la concejal\u00eda de Turismo del Ayuntamiento de Sitges, especializado en el segmento de congresos y reuniones, ha celebrado esta semana su asamblea anual en el hotel <a href=\"https:\/\/sitgescb.cat\/es\/listings\/eurostars-sitges\/\" target=\"_blank\" title=\"Eurostars Sitges\" rel=\"noopener\">Eurostars Sitges<\/a>.<\/strong><\/p>\n<p>Durante la jornada se presentaron las acciones m\u00e1s destacadas previstas para este 2023 \u00a0en cuanto a promoci\u00f3n del destino en el segmento MICE, \u00a0para la captaci\u00f3n de congresos, reuniones, convenciones y viajes de incentivos.<\/p>\n<p><strong>El Plan de Actuaciones de 2023 de Sitges CB re\u00fane m\u00e1s de 30 acciones,\u00a0 <\/strong>como la asistencia a <em>workshops<\/em> y ferias profesionales y viajes de familiarizaci\u00f3n para dar a conocer el destino a organizadores de eventos. En el \u00e1mbito de la comunicaci\u00f3n se har\u00e1n nuevas campa\u00f1as de marketing digital. A la Asamblea han asistido 51 participantes.<\/p>\n<p>Durante la Asamblea se han comunicado tambi\u00e9n las acciones realizadas durante 2022, donde la principal prioridad fue continuar dando apoyo a los asociados para la captaci\u00f3n de reuniones profesionales de los principales workshops del sector MICE europeo como el Foro \u201cAll About People\u201d de mercado brit\u00e1nico, colaborando en <em>fam-trips <\/em>y <em>press-tri<\/em>ps y ofreciendo respaldo econ\u00f3mico y log\u00edstico. <strong>Durante 2022 se recibieron un total de 170 profesionales en el destino.<\/strong><\/p>\n<p>Destaca tambi\u00e9n la <strong>creaci\u00f3n de manuales de buenas pr\u00e1cticas y nuevos apartados web sobre acciones relacionadas con la sostenibilidad y los \u00a0eventos <em>green<\/em>, o la gu\u00eda de automoci\u00f3n y movilidad<\/strong>, ya que Sitges recibe muchas presentaciones de este sector, as\u00ed como la <strong>gu\u00eda de instalaciones deportivas municipales<\/strong>, que se acabar\u00e1 de finalizar este a\u00f1o.<\/p>\n<p>Durante 2022 Sitges CB ha estado presente en 24\u00a0 <em>workshops<\/em> de mercados de proximidad, reforzando as\u00ed los mercados nacionales y europeos y tambi\u00e9n m\u00e1s lejanos como Estados Unidos, Canad\u00e1, M\u00e9jico o Brasil. Se ha continuado tambi\u00e9n trabajando en acciones para compartir conocimiento y se ha participado en varias mesas redondas del sector. As\u00ed mismo, se ha presentado Sitges como modelo de destino MICE en la formaci\u00f3n a las Oficinas Espa\u00f1olas de Turismo de todo el mundo y se ha participado en equipos de trabajo para desarrollar proyectos con Catalu\u00f1a CB y Spain CB. Hay que destacar tambi\u00e9n el notable aumento de peticiones, casi el doble que a 2019, con un 45,42% de mercado internacional, y la captaci\u00f3n de congresos fruto de la intensa promoci\u00f3n durante los a\u00f1os 2021 y 2022.<\/p>\n<p>La mejora en la comunicaci\u00f3n a trav\u00e9s del marketing digital, la presencia en redes sociales, los nuevos contenidos y las actualizaciones en la web <a href=\"https:\/\/sitgescb.cat\">www.sitgescb.cat<\/a> \u00a0adem\u00e1s del nuevo material promocional, han sido otras acciones de comunicaci\u00f3n realizadas por Sitges CB.<\/p>\n<div class=\"sc-row\">\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/assemblea-alcaldesa.jpg\" alt=\"\" loading=\"lazy\"><\/figure>\n<\/div>\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/assemblea-luismi.jpg\" alt=\"\" loading=\"lazy\"><\/figure>\n<\/div>\n<div class=\"sc-col sc-col--1-3\">\n<figure class=\"sc-figure\"><img decoding=\"async\" src=\"https:\/\/sitgescb.protectfive.com\/wp-content\/uploads\/2026\/06\/assemblea-maria.jpg\" alt=\"\" loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sitges CB, programa de la concejal\u00eda de Turismo del Ayuntamiento de Sitges, especializado en el segmento MICE, ha celebrado esta semana su asamblea anual.<\/p>\n","protected":false},"author":1,"featured_media":5836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308],"tags":[],"class_list":["post-8961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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