The Hotel ME Sitges Terramar has announced its appointment of Lucas Franco as the new General Manager of the establishment, considered the destination’s most recent social and cultural epicenter. In his new position, he will continue to consolidate the ME by Meliá brand and this establishment as a benchmark hotel that is committed to contemporary luxury, art, gastronomy and service quality as a differentiating value. Among his challenges and those of his team will be to also consolidate the hotel within the MICE sector, thanks to its concept of different, unique events.
The Hotel ME Sitges Terramar’s new Director has extensive experience both nationally and internationally. For over a decade, he successfully developed a variety of projects, holding management positions with some of the world’s most important hotel chains such as Hilton Hotels & Resorts, until he joined Meliá Hotels International in 2017, leading several management positions, culminating in his new appointment in Sitges in 2021.



