As we wrap up the year (and two particularly busy months!) it’s time to take a breather and take stock. In just three days at the IBTM, we’ve held nearly one hundred professional meetings and welcomed five fam trips bringing 144 eventprofs to Sitges, as part of a six-month period jam-packed with business and marketing activity. We then travelled to Madrid with the Catalunya Convention Bureau for the EMA’s Christmas party, which brought together over 50 members and offered an opportunity to strengthen our network and visibility in a key ecosystem for the MICE sector. In December, we attended Spain CB’s technical seminar and the final Break the ICE event of the year.
Meanwhile, Sitges CB members’ analysis of the first half of the year confirmed strong performance for Sitges: sustained growth, international return and an increasingly strong local MICE community.
We’re now looking to the future with Eventoplus and the key takeaways from the IBTM Trends 2025 Report, to understand what’s in store. The document notes that the industry is resilient, with growing confidence in the power of events as opportunities for human connection in an increasingly digital world. The sector is turning mere gatherings into transformative experiences that create real value both for participants and for organisations.
The report also highlights a widespread demographic shift: over 1.1 billion people are over the age of 60, and this figure will reach 1.4 billion by 2030. This is an excellent opportunity to create inclusive, accessible experiences tailored to a more diverse and demanding group. At the same time, the growing interest of private capital confirms that the MICE industry is currently an innovative, economically attractive sector. Indeed, IBTM has included an “Ignite” section this year to analyse this phenomenon.
That’s why we’re facing the future with confidence, in the knowledge that global trends are pointing towards events becoming more human, more inclusive, more original and more transformative.
Sitges, with a strong community and a well-prepared ecosystem, wants to continue playing an active role in this future, alongside you. We want 2026 to be a year of collaboration, of working together to drive new ideas and keep creating memorable experiences.
Sitges Loves Events, and so does the future.Sitges CB had an exceptional IBTM week, hosting 5 fam trips with 144 MICE professionals from Latin America, the United States, Asia and Europe: a great opportunity to showcase Sitges as a versatile, inspiring destination.
We worked with the Diputació de Barcelona, Barcelona Convention Bureau, Meliá Hotels International, Eurostars Hotel Company, Spanish Heritage DMC and MTGlobal to give participants a first-hand look at Meliá Sitges, ME Sitges Terramar, Eurostars Sitges, our event spaces and services, visiting Finca Mas Solers and Torre del Veguer, taking guided tours with Agisitges, participating in team-building activities with Fun-Acció Sitges and Las Vegas, and savouring the cuisine of Cal Pinxo, Can Laury, La Taberna del Puerto and Picnic restaurants.Sitges Convention Bureau co-organised the EMA (Event Managers Association Spain) Christmas party, which brought together over fifty event managers and around sixty MICE sector professionals.
Together with the Catalunya Convention Bureau, we presented the traditional Els Pastorets de Sitges Christmas musical and led an interactive iPad-based activity to promote the MICE sector in Sitges and Catalonia. Participants completed visual memory games, quizzes, MICE matching challenges and creative photo and video activities on the theme of Christmas traditions and the events world. Videos for Sitges Conventions and Conferences, Catalunya Meeting & Sports and the EMA’s annual calendar of events were also shown.Over the next few months, you will find us at:
- M&FI AMW – ASSOCIATIU – FEBRUARY 4-5, VALLADOLID
- MIS EVENTOPLUS – FEBRUARY 10-11, MADRID
- CONGRÉS OPC – FEBRUARY 18-20, CORDOBA
- MIF TRANSATLANTIC – FEBRUARY 23-28, VIENA
- EC EVENTS CLUB ASSOCIATIONS FORUM – MARCH 8-10, BUDAPEST
- AAP – MARCH 13-15, COMO
- AAP – MARCH 27-29, HAMBURG
MiM Sitges and other MIM hotels join Meliá Collection through a joint venture with Meliá Hotels International. Highlights of MiM Sitges include its architecture, location and LEED Platinum commitment, boosting its projection and excellence.
Read moreHotel Calipolis is continuing its transformation, with a comprehensive renovation of its reception area and two meeting rooms. The project will improve accessibility by adding a ramp and adapted toilet, and will complete the renovation of the ground floor, which now has a bar overlooking the sea.
Read moreHotel Estela offers “drinks and DJ” sessions from 11.30 a.m. to 2 p.m. every Sunday from its terrace overlooking the sea. The activity can also be held for groups of up to 150 people, perfect for MICE meetings and events in a unique setting.
Read moreSunway Sitges is once again hosting its main sporting event: the Sunway Chess Festival, from 12 to 22 December, taking place in several of the hotel’s venues. This is a great example of a “meetings & sports” event adding vibrancy to the establishment and boosting its international profile.
Read moreAutocars Dotor moves toward a cleaner future by incorporating 100% renewable fuels. A commitment that lowers its carbon footprint and strengthens its drive for more sustainable mobility on every journey shared with its clients and groups.
Read moreLast but not least, we want to wish you a new year full of exciting projects, special moments and many opportunities to work together. Let’s keep moving forward, creating experiences and driving the growth of this sector that we are so passionate about.
See you soon!
#SitgesLovesEvents #SitgesCB #SitgesAnytime
