Sitges has established itself as a well-oiled machine when it comes to events in the automotive and mobility sectors, where logistics, experience and environment must work together in perfect harmony. And ME Sitges Terramar is one of the destination’s top venues for automotive MICE meetings.
In 2025, the hotel hosted a Citroën event, an example of how its infrastructure, location and experience-based approach make it possible to design presentations and launches where vehicles are at the heart of the story.
A space designed for automotive events
Located on the seafront, ME Sitges Terramar brings together contemporary design, technology and operations specially adapted to the sector’s needs. Beyond its appearance, the hotel offers features that are unusual in urban settings:
- Large outdoor parking areas that facilitate fleet logistics and presentations.
- Versatile outdoor spaces – terrace, gardens, rooftop and pool deck – suitable for vehicle displays, line-ups and outdoor events (exhibition spaces on request).
- Washing area and technical support areas for operations and maintenance during the event.
- Electric charging stations to support sustainable mobility and the energy transition.
- More than 1,000 m² of meeting rooms equipped with state-of-the-art technology.
- Up to 213 rooms bringing together accommodation, meetings and experience in a single environment.
This combination of spaces, services and operational capacity makes it possible to hold events where the brand, the product and the destination work together seamlessly, reinforcing the event’s impact and creating lasting memories.The Meliá ecosystem in Sitges: other complementary formats
Meliá Sitges provides solutions for larger scale events, with spacious areas, auditoriums and flexible rooms that make it possible to incorporate vehicles as part of conventions and large format presentations. It also hosts conferences in the mobility sector, including the biannual Urban Transitions conference in Sitges.
Meanwhile, MiM Sitges, a member of the Meliá Collection, rounds out the options with a boutique approach, designed for smaller meetings, executive committees or product presentations where personalisation, privacy and attention to detail are key.
