Sitges is the “perfectly” hybrid destination: blue, green, gray… almost white. Sitges is ideal for stimulating creativity, imagination, inspiration, networking, cognitive restoration and reducing procrastination.
As an evolutionary step in the Sitges CB’s functions, we decided to commit to generating knowledge, promoting conferences and meetings that will allow us to rethink the future and establish bases among all the different actors, in order to move forward much stronger, with more information and improving our quality as a destination.
Under the umbrella of the F5 Sitges Refreshing MICE project, we implemented a change in our business model and promotional strategy. We continue to be firmly committed to events and, among other actions, we established an alliance with the EMI – Event Management Institute, to promote two research projects that would allow us to further the knowledge of the MICE sector. The Psicothon and the “MICE Cell”.
We would like to share with you the results obtained by the five psychologists from the UB, coordinated by the EMI, who, for four months, investigated the elements that intervene in the decision-making process of a destination or a venue, the destination and the physical spaces as determining factors in the communication of an event.
We now know, when talking about events, how colors communicate, that smell is key and which aromas help us to generate lasting memories, what the ideal temperature for comfort is, or which elements favor relaxation. An event’s environment, destination and venue communicate and influence the mood of your audience and their predisposition, and consequently, the results of the event.
We can influence the decision of our potential clients by adapting our venues to their needs, enhancing those aspects that most favor them and minimizing those that may be in conflict with their objectives.
Would you like to know more?
Here you will find an article by Raimond Torrents from the EMI with their conclusions.
New hotel investments in Sitges, Sabàtic by Marriott and Casa Vidal

Sitges moves up to the Biosphere Gold certification

To achieve the Gold category, Sitges has had to pass an audit, based on the sustainability indicators and goals of the United Nations Agenda 2030 and the 17 Sustainable Development Goals (SDGs). As the audit reveals, Sitges’ strengths include the destination’s constant evolution, as well as the existence of initiatives capable of leveraging information technologies to generate responsible tourism activities, and intelligent and sustainable management models in the use of resources.
IMC22 – International Mobility Congress

The International Mobility Congress (IMC 22) will be held for the second year on October 25th and 26th at the Hotel Melià Sitges. This congress has maintained the slogan “Drive Into Innovation”, but this year it will focus on two major issues: sustainable, safe and inclusive mobility; and digitization.
As the Mayor of Sitges and president of the AMTU, Aurora Carbonell said, “the present, but above all the future of sustainable mobility will be brought to the table, with success stories, and our towns’ needs will also be highlighted, which we will be able to compare with other realities around the world, in order to implement appropriate, necessary and responsible mobility policies”.
MEET US

- THE MEETING SPACE – AUTUM – SEPTIEMBRE 22-24, VIENA
- BREAK THE ICE – SETEMBRE/OCTUBRE 29-1, MUNICH
- MEET CATALUNYA – OCTUBRE 10-13
- JORNADAS CORPORATIVAS SPAIN CB NACIONAL – OCTUBRE 21-23, SANTIAGO DE COMPOSTELA
- ALL ABOUT PEOPLE – OCTUBRE 28-30, COMO
Sitges CB Associate Members – We keep you informed! All the latest news regarding the sector in Sitges.







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