It’s not a slogan and it may seem pretentious, but that’s the conclusion we’ve reached after analysing the data from the survey we sent to Sitges CB members with the goal of learning about trends in the local MICE sector in 2024 and the outlook for 2025.
We wanted to analyse the development of the sector in Sitges, and the results reflect outstanding growth. Turnover in the MICE sector increased by 32.94% in 2024 compared to 2023, representing 25.87% of its business volume. Venues are leading this growth, with a 39% increase in turnover, while convention centres and hotels saw a more modest, yet still notable increase of 25.88%.
Meanwhile, 596.60% of organisers are part of the domestic market, and 43.40% are international, with the United Kingdom, France, Germany, the Nordic countries and the United States/Canada as the key countries. The main influencers are specialised agencies and the corporate segment.
As of January, the outlook for 2025 reflects stability in convention centres and hotels (a 0.25% decrease) and slight growth in venues (a 0.50% increase).
Sitges is continuing to cement its place as a world-class MICE destination, with sustainable growth and options that adapt to a range of different needs. The outlook for 2025 is positive, cementing Sitges’ reputation and prestige as a leading, versatile MICE destination for domestic and international events.
That’s why we’re saying that MICE Loves Sitges, and we want to thank you, because you’re part of the community that makes it possible.
We’ll keep working to make sure that the destination remains a favourite for event organisers and participants from all over the world.Over the next few months, you will find us at:
- ALL ABOUT PEOPLE – March 14-16, Porto
EMA LEARN – March 20, Barcelona - BREAK THE ICE FORUM – March 27-29, Sitges (Hotel Calipolis)
- EUROPE CONGRESS NORH & WEST EUROPE – April 6-8, London
- ALL ABOUT PEOPLE – April 25-27, Costa Brava
- SPAIN CB. JORNADA DIRECTA – April 29, München
Meliá Sitges is establishing itself as a leader in the MICE segment. With over 200 annual events, examples of conferences include the the Kidney Cancer Association Meeting, the 26th edition of the SECMA-Congreso de Cirugía de la Mano or the Hair Meeting, which attest to its reputation as a leading venue both nationally and internationally.
Read moreME Sitges Terramar is presenting its new Balneo Organic & Vegan Wellness Experience, an exclusive wellness space for MICE events. With personalised treatments, private spaces and sessions such as Wellness Breaks, it combines work, relax and sustainability. The perfect option for companies seeking a holistic approach to boost wellbeing and productivity in a unique setting.
Read moreSabàtic Sitges is embracing social inclusion in 2025 by teaming up with the Fundació Ave Maria. For each confirmed night at the hotel, they’ll support projects for adults with intellectual disabilities. Corporate events at Sabàtic offer not only unique experiences but also the chance to give back and make a difference in the local community.
Read moreIbersol Antemare has renovated its five meeting rooms to adapt to the MICE sector. These renovated open-plan, modern spaces offer high-speed WiFi, A/V equipment and personalised service. Its capacity for up to 300 people, location just a minute away from the beach and a neat cuisine, are positioning Ibersol Antemare as the perfect venue for meetings, conferences and events in Sitges.
Read moreHotel Sunway Sitges hosted the “Tens 5 minuts?” event organised by Dones d’Empresa & FEGP, where five women from the business group presented their projects in five minutes. Dones d’Empresa (Women in Business), made up of 600 influential local female professionals in various fields, is the most dynamic group in the Federación Empresarial del Gran Penedès (Greater Penedès Business Federation, or FEGP).
Read moremedium sitges park has renovated its spaces to help guests get even more out of their MICE events. The Mediterráneo Room features a new interactive 86” screen with a microphone and camera, ideal for video calls and presentations. Plus, the Biblioteca Room has undergone a modern makeover, with elegant furniture, breathtaking views and plenty of natural light making it perfect for productive meetings.
Read moreClos La Plana, , a modernista manor surrounded by vineyards, is the perfect setting for MICE events. It offers traditional calçotades, a festive community meal of grilled calçot onions, as well as unique experiences such as human tower performances by the Castellers de Vilafranca, combining culinary team-building with local experiences. Its unique charm and versatility guarantee unforgettable moments in an authentic setting.
Read moreFamília Torres organises experiences at Mas Rabell, a 14th-century country house, for corporate events seeking tradition and authenticity. Teams who are looking to connect with the local culture can’t pass up the opportunity to visit this rural, elegant setting for a traditional calçotada, a festive community meal of grilled calçot onions. Available from 1 February to 21 March 2025, this is an activity that combines history and great food.
Read moreBlai Limousines is embracing sustainability with its eco-friendly fleet of electric and hybrid vehicles, perfect for MICE events. Whether providing corporate transport or exclusive trips, it offers a luxurious experience with professional drivers, guaranteeing comfort and reducing its environmental footprint. This premium option combines innovation, elegance and respect for the environment.
Read moreMediambar Audiovisuals, a local company with over 20 years of experience under its belt, is presenting its new video streaming service for MICE events. With a strong track record to back it up, including its multi-camera production work at the Blanc Festival in Vilanova i la Geltrú, it’s now bringing its experience to conferences and single-day events, guaranteeing exceptional quality and impact.
#SitgesLovesEvents #SitgesCB #SitgesAnytime
