Logistics and strategy are crucial in the MICE sector, but what really last are emotions. The twentieth anniversary of the Sitges Convention Bureau proved this on 11 July of this year at the Hotel ME Sitges Terramar, where more than 100 professionals spent two days collaborating under the slogan of ‘The whole is much more than the sum of its parts’.
It was not a protocol event but an experience designed to spark emotions with tributes to the pioneers, inspiration with the Sitges Emotional Territory speech by Raimond Torrents and participation with EMO Talks and Open Mic, which were the most emotional parts of the event.Plus, Emogg, the consulting company, measured the intangible and confirmed that emotions are not only perceived but can also be analysed by measuring the audience’s reaction in real time with neurosensory tools. Their conclusions offer strategic lessons for any organiser:
- Immediate connection: Maria Sánchez’s ‘Thank you for coming’ sparked the peak excitement in the audience, confirming the power of an emotional opening.
- Activities with a purpose: The History Quiz was not only entertaining but also activated the group’s attention, humour and pride.
- Emotional depth: The Open Mic combined both excitement and low energy, depending on the speaker, and revealed moments of gratitude, melancholy and shared emotion.
- Positive closure: The video on the twenty years and the closure heightened the positive emotional valence and left a sense of community and anticipation of the future.
The Emogg report also highlighted a very well managed balance between institutional and emotional contents, which are essential to maintaining engagement and a positive memory.The case of Sitges CB’s twentieth anniversary offers the sector clear lessons: integrate storytelling, design multisensory experiences, activate participation and measure emotional impact. Beyond memories, emotion also turns into the destination’s reputation and thus new opportunities.Over the next few months, you will find us at:
- GLOBAL MICE FORUM IBERIAN AGENCIES – October 1-3, Lloret de Mar
- CONECTA – October 9-11 Murcia
- CCB – WORKSHOP ASSOCIATIU NACIONAL – October 15, LLeida
- EUROPE CONGRESS MCE SOUTH EUROPE – October 19-21, Algarve
- EUROPE CONGRESS EVENTS CLUB LIFE SCIENCES FORUM – November 2-4, Madrid
- THE MEETING SPACE AUTUMN – November 6-8, Marbella
- IBTM – November 18-20, Barcelona
Cal Pinxo: A restaurant in the heart of Sitges, located beneath the church and with a terrace facing the sea, with a maximum capacity of 185 seated guests. The restaurant offers a terrace for 44 diners and three indoor dining rooms for 35, 52 and 54 guests respectively.
Read moreMeliá Sitges, the official Sitges venue of the International Fantastic Film Festival of Catalonia, is hosting its 58th edition from 9 to 19 October. Dozens of screenings, press conferences, professional gatherings and exciting moments are consolidating the hotel as the global epicentre of fantastic film.
Read moreThis Christmas, ME Sitges Terramar is inviting companies to enjoy its exclusive cuisine by the sea. With discounts, special prices on accommodations, MeliáRewards points and perks for reservations made prior to 31/10, each dinner will become unforgettable.
Contact ME Sitges TerramarSabàtic Sitges is pleased to present its Christmas menus featuring local, premium-quality products. Welcoming, stylish spaces create the perfect atmosphere for company lunches and dinners and make every holiday gathering unforgettable. Book your experience today!
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Contact Hotel CalipolisThis Christmas, Família Torres is opening its winery to companies so they can hold their Christmas dinners in a unique setting amidst vineyards with outstanding cuisine. Versatile spaces and a catalogue of exclusive gifts will make each gathering unforgettable.
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